
Understanding
analysis is key
We work closely with hair professionals like you to understand your practical needs and transform them into technical features of ideal working tools.
it's all about what's inside

Excellent Quality
for reliability
Our engineers meticulously inspect the quality of all parts prior to assembly. Perfect components are key to long life cycles and top-of-the-range performance offered by Valera Salon Exclusive appliances.

Heavy Duty
for long-term use
We use professional switches with particularly resistant electrical contacts for at least 50,000 cycles vs. the 10,000 cycles of standard hairdryer switches.

High Precision
for safety
Our superior THERMO-CONTROL ripple wire heating elements guarantee perfect temperature distribution and lifelong safety.

Stress tests
for confidence
In extreme stress tests for each model in the line, we have proven lifelong technical functions for intensive professional use.
Utmost attention to detail

Dedication
inside the manufactory
The team of our most experienced and skilled specialists, the Valera Masters, painstakingly manufactures all Swiss appliances in the Salon Exclusive line.

Craftsmanship
more than technology
Our specialists have a passion for precision and many years of experience; they ensure that every item produced is sheer perfection.

Inspection
the final step
A member of our Valera Masters Team verifies and approves every single item in terms of aesthetical perfection and optimal function.
Awarding
the seal
Our Valera Masters Team guarantees Valera Salon Exclusive, handcrafted in Switzerland by professionals exclusively for professionals.


our expertise for your creativity
Choose Valera Salon Exclusive and enjoy your work.
We make sure everything works.