NEWS - 30 March 2011


The cord that swivels round for tangle-free use.


ROTOCORD is the first tangle prevention device to be integrated into the power cords of professional hairdryers.

ROTOCORD is the ultimate solution for the complete elimination of the knots which often form in the power cords of hairdryers.

ROTOCORD is a rotary device which allows the hairdryer to rotate freely through 360°, thus ensuring the cord does not become tangled; this in turn prevents it from breaking or wearing out prematurely.

Thanks to ROTOCORD, hairdressers can now use the entire length of cord when moving around, and do not have to waste time untangling the cord to regain complete freedom of movement.

ROTOCORD is the result of VALERA research; it is "Made in Switzerland"