Corporate: who we are

Swiss Hair Specialists

Since 1955, we have been producing hair care equipment. Our constant focus is the health and appearance of the hair and threfore the persons's image and wellbeing

VALERA means Hair Specialists. VALERA deals exclusively with hair care appliances and threfore has a specific competence about hair that other non-specialized brands of electrical appliances cannot have. It is necessary to have a deep knowledge of hair in order to be able to create appliances that treat the hair in a healthy and careful way.

VALERA is Professional. Valera's know-how has the professional world on close collaboration with the professional world of hairdressers, who are the specialists in styling and hair care. VALERA cooperates with famous stylists for the development of its appliances and partecipates to the most important shows of the professional hair industry, where VALERA is recognized as one of the most established brands.

VALERA, a Swiss brand. VALERA benefits from the solid reputation of the MADE IN SWITZERLAND claim. The SWISS CROSS, wich is an internationally recognized logo, guarantees a positive appreciation of the Valera brand. Swiss image communicates values like quality, precision, reliability, competence, respect for health and environment, exclusivity. The Swiss cross therefore offers a unique positioning and brand credibility and positively influences the judgement af value and choice of consumers.

Quality and safety

In-House Production. VALERA manufactures all hairdryers, the new range of hair straighteners and the manicure/pedicure appliances in Switzerland. Valera pursues its strategy not only to maintain but to extend its own production in Switzerland.

For Valera, quality is the backbone of the company history and we apply the Total Quality concept not only to production but to every company sector. ISO 9001 certification, obtained in 1995, is a incentive towards constant improvement.

Regarding safety, all the appliances meet EN and IEC standards as well as EU directives regarding the suppression of radio interference and EMC (electromagnetic compatibility).
Valera hairdryers meet the strictest international safety regulations and bear various marks of approval, such as "VDE Certification Marks" or "S+ Safety mark", and the "CE mark of conformity".