News
Product News
2017
Hairstyling with ease
Precision beard trimming
Compact Power Package
2016
The professional hairdryer - now even more affordable
The hairdryer for barber shops
2015
New show-pieces in the VALERA Hospitality range
Plus X Award for Swiss Power4ever
The relaxing way to style your hair
The lifelong hairdryer
2014
No. 1 in Power & Silence
On the same wavelength as the stars
Give your hair a boost!
2013
Up to 50% noise reduction
Drying a baby's fine hair: with Swiss Bébé in a gentle and safe way.
The first styling nozzle you can touch
2012
Testurteil „Gut“ für den professionellen Haartrockner Swiss Nano 9200 Ionic Tourmaline RC von Valera
Testurteil „Gut“ für das Trimmer-Komplettset SYSTEMA von Valera
Swiss design and highest standards of perfection with the new professional hair-clipper set from Valera
Valera launches the new line of exclusive haircare with edelweiss extracts. Pure nature, Swiss competence and highly professional.
Professional haircare. Even on the road.
It makes your hair even straighter
X-Brush Thermoceramic: professional hot air styling brush, with solid ceramic coating and hand-finished beech wood handle.
X-Carbon: the professional hand-finished carbon fibre comb.
The clamp-free conical curling iron, for freestyle curls.
2400 Watts - The power of a supersilent hairdryer.
6-wave professional hair crimper. For perfectly crimped wavy hair.
2011
2010
Hi-Technology in “new classic” design
The first professional hair straightener with the innovative Brush & Shine natural bristle system: “a single stroke brushes hair and leaves it smooth and shiny”
The world’s first hair dryer with intelligent automatic voltage recognition.
Absolute precision for the perfect haircut
2009
2008
3 tools in 1. XStyle unleashes the stylist in every one of us.
State-of-the-art Swiss technology, putting hands in the spotlight.
We have produced a small masterpiece.
Press Release February 2008
A new line of eco-friendly hairdryers
